Search Engine Optimization is an ever-evolving field that can be challenging to understand. Not only do the rules change, but often much of the advice you read online are either outdated on speculative. Therefore, this makes it very difficult for one to know where to start. Herein, we have outlined the relevant techniques for improving your website’s ranking and visibility.
1. High-Quality Content is King
How often do you update your website content? Well, if you have not updated your content since the time you built your website, then you probably do not have good SEO ranking right now. To drive traffic and increase your website popularity, you need to provide the visitors with a reason to keep coming back.
To achieve this, your content needs to be relevant, recent, and of high quality. If your website has fresh, newsworthy information and exciting content, it will keep visitors on your page longer; hence, improving your dwell time. Also, high quality and relevant content increase the chances of visitors bookmarking your site, and this is a ranking factor that can help you beat your competitors.
2. Page Loading Speed
Your website page loading speed is critical for a few reasons. Firstly, if your site’s loading speed is low, Google will harm your ranking.
Additionally, a slow site will equally impact on how visitors interact with your pages; as a result, the negative interactions will hurt your rankings since they will increase the bounce rate.
additional hints, research indicates that 40% of your visitors abandon your website if a page takes more than 3 seconds to load. It is, therefore, terrible for you to ignore this since it ultimately kills your site traffic.
3. Write SEO Friendly Titles
The title of your work is usually the first introduction your readers have to your work. Hence, you must use a title that grabs their attention.
The title should accurately describe the content of your work. In turn, this will make people want to read further. To create an attention-grabbing title, use the following formula; use the classic how to, the burning questions, the guide title, among others.
4. Write SEO Friendly Meta-Descriptions
A meta description is a summary of 155-160 characters that describe the content on your web page. When someone googles some keyword, the first thing that appears is the title and meta description of different web pages.
If your meta description is not attention grabbing or click-worthy, then they will move on to other web pages. You can use the Yoast SEO plugin to set up quality meta description of your web pages.
5. Accelerated Mobile Pages (AMP) to Increase Ranking
AMP is designed as an open standard for site owners to have their pages’ load faster on mobile devices. Today, experts claim that AMP can help your website rank high on Google, as it improves the user experience for mobile users, even those on slow internet connection.