Maybe you have been wondering why your press pitches keep getting rejected by bloggers and journalists alike.
Many businesses have died because of one publication regarding it in a top publication. You need to be able to give the best press release that cannot get rejected nor ignored.
In this post, we will give you a guide into how to write a press pitch that will leave jaws dropping!
Writing an Excellent Press Pitch
To write a press pitch that causes journalists to light up like a scientist that found his eureka moment, you must to
Have a unique angle that causes them to be curious
Make the subject like attention-grabbing
Write a short, clean email that makes them feel valued
Getting the Right Angle
Do want your pitch to be read-worthy? go to this site. And make sure:
It is relevant to the interests of the journalist
It is timely with regards to the most recent stories
It has the likelihood of generating traffic
Relating Your Pitch to the Latest Stories
Identify the most recent story the journalist had covered and refer your pitch to it. For this to work:
Align your story with the journalists beat
Make your story relatable to a recent story
This is building on the belief that if the journalist had covered a similar story, he or she might want to delve in it more.
This is primarily riding on a big story ad tying your product or content to it. For this approach to work for your business, you need to:
Identify a significant story getting coverage by most media like a big sports event or elections
Come up with content that aligns with your business and knowledge
Share the story with relevant journalists
No one wants their press release ignored or rejected. Follow the above tips, and your press pitch will reach your target audience.